Brandvertisor is a marketplace to match supply and demand in online advertising.
Let's explore this user case to get a better view of the concept:
Jessie, a digital marketing expert, is hired to run an ad campaign for an electric vehicle enterprise.
Jessie wants to reach consumers who might be interested in electric vehicles on relevant online venues.
Jessie starts googling phrases such as "electric vehicle fans" and "electric vehicle forums", and "electric vehicle news".
Overwhelmed and tired, she wonders, "isn't there a platform where I could see all relevant venues systemized already for marketing professionals like me? I would like to be able to learn more about the audiences, more about demographics, location, traffic, etc. I'd like to know in advance if those venues are open to publishing my adverts at all and how much they'd ask for."
Then Jessie suddenly comes up with a different Google phrases this time "platform connecting advertisers with publishers"
She not only learns that such platforms exist, but also that there's a number of them out there...
Jessie compares them and she is pleasantly surprised that there's a platform out there listing the publishers she needs in a easy way and with great pricing!
(-) ads purchase transaction commission is never shown; there's not transparency about pricing
(-) searching and browsing is not easy and not adequate
(-) publishers are only listed by names, they do not contain detailed information about audience, traffic, etc
(-) when you purchase category traffic you get access to premium and unknown publishers mixed, which again is a non-transparent practice
vs
(-) ads purchase transaction commission is never shown; there's not transparency about pricing
(-) access to the premium publishers marketplace is straightforward only if you are an agency or operate with a large budget
(-) publishers profiles lack detailed data about performance
(-) when you purchase category traffic you get access to premium and unknown publishers mixed, which again is a non-transparent practice
vs
(+) transparency of transactions - you know how much you are paying for your ads
(+) no budget barrier to access premium publishers
(+) interface is easy to navigate; searching and browsing provide plenty of options to find your desired publishers
(+) publishers are listed with detailed profiles, with data about audience, traffic, etc
(+) transparency of traffic sources - you know where your ads get published
vs
(-) ads purchase transaction commission is never shown; there's not transparency about pricing
(-) access to the premium publishers marketplace is straightforward only if you are an agency or operate with a large budget
(-) searching and browsing is not easy and not adequate
(-) publishers are only listed by names, they do not contain detailed information about audience, traffic, etc
vs
(-) ads purchase transaction commission is never shown; there's not transparency about pricing
(-) access to the premium publishers marketplace is straightforward only if you are an agency or operate with a large budget
(-) searching and browsing is not easy and not adequate
(-) publishers are only listed by names, they do not contain detailed information about audience, traffic, etc
Brandvertisor is a platform connecting advertisers with publishers through detailed profiles on both ends. Brandvertisor boasts excellent browsing, sorting and search capabilities.
Brandvertisor is not a yet another ad network. Brandvertisor is a marketplace instead. We are creating a meeting place to match supply and demand in online advertising. We are the pioneer in this.
