investing roadmap

Overview

Phase 1 (Accelerator)

Sustainable team: $90-120k for 6-12 months
To have functional platform with sustainable clients ads management team, sales & marketing (content) systematic process flow

develop marketplace + DSP (white label) network to deliver the ads (completed)
sales & marketing team
ads management team
b2b White Label Reports & Sales Strategy

Phase 2 (Seed)

Sustainable team: $300-500k for 12 months
To have functional platform with sustainable clients ads management team, sales & marketing (content) systematic process flow

support existing infrastructure
marketplace scale
DSP
header bidding (SSP)
DMP
agency ads management dashboard (API integrations with: Alexa, Quantcast, Similarweb, Adstage.io)
ad spying agency dashboard (per API request: Adespresso, WhatRunsWhere, SEMRush, AdBeat)

Phase 3 (Series A)

b2b Integration/ partnerships with SALESManago, Hubspot, Segment, Marketo
white labels, partnerships and agency programs (Xaxis, SAP Hana, BNI, WPP, Publicis, etc)
adtech infrastructure and sales process in USA
Europe & Asia expansion

3. Launch the platform and
spend on advertising & PR

1. Attract investment to
sustain development and
launch of the platform

2. Run ads management
service as a parallel,
short-term income stream

4. Grow user base
and keep the platform
updated with features

Gradually break even
and become profitable

Details

Currently working on

Building sales team

Expected Results

sustainable revenues to cover team wages

Expenses Estimation

6x (CEO) wages = $9k
6x Content Manager(Writer) wages = $9k
6x B2B Sales Pro wages = $12k
6x Marketing VA wages = $7k

Timeframes

6 months

Cost Reduction & Risk Management

plan already peer-reviewed for cost efficiency

Ads Management team

Expected Results

self sustainable & scalable Department

Expenses Estimation

6x Department manager wages = $13k
6x Ads management VA = $7k

Timeframes

6 months

Cost Reduction & Risk Management

plan already peer-reviewed for cost efficiency

B2B White Label Reports & Sales Strategy

Expected Results

established communication with Agencies & Brands decision makers

Expenses Estimation

6x B2B Strategy manager wages = $9k
6x VA Account managers wages = $7k

Timeframes

Cost Reduction & Risk Management

plan already peer-reviewed for cost efficiency

Support existing infrastructure

Expected Results

support existing infrastructure

Expenses Estimation

$200k

Timeframes

12 months

Cost Reduction & Risk Management

plan already peer-reviewed for cost efficiency

Marketplace scale

Expected Results

grow Networks, Mobile, Ads Experts, Brands, Agencies profiles & infrastructure

Expenses Estimation

12x Content/B2B manager wages = $18k
12x VA wages = $15k
12x VA wages = $15k

Timeframes

Cost Reduction & Risk Management

plan already peer-reviewed for cost efficiency

DSP

Expected Results

Expenses Estimation

18x Adtech expert wages = $60k

Timeframes

12 months

Cost Reduction & Risk Management

plan already peer-reviewed for cost efficiency

Header Bidding (SSP)

Expected Results

Expenses Estimation

24x Adtech expert wages = $80k

Timeframes

12 months

Cost Reduction & Risk Management

plan already peer-reviewed for cost efficiency

DMP

Expected Results

Expenses Estimation

18x Adtech developer wages = $60k

Timeframes

12 months

Cost Reduction & Risk Management

plan already peer-reviewed for cost efficiency

Completed

Develop marketplace + DSP (white label) network to deliver the ads

Expected Results

top 5000 publishers profiles, sorting, filters, and DSP in background to deliver the ads to specific publisher

Expenses Estimation

6x (CTO) developer wages = $18k
6x (CTO) developer wages = $18k

Timeframes

6 months

Cost Reduction & Risk Management

plan already peer-reviewed for cost efficiency